http://www.robertthomsen.com Robert Thomsen Sat, 15 Oct 2011 21:06:44 +0000 http://www.robertthomsen.com en http://www.robertthomsen.com/The-Danish-Union-of-Journalists http://www.robertthomsen.com/following/robertthomsen.com/The-Danish-Union-of-Journalists Sat, 15 Oct 2011 21:06:44 +0000 Robert Thomsen 995847 <img src="http://payload.cargocollective.com/1/0/20773/995847/DJ_mac.png" width="640" height="520" width_o="640" height_o="520" src_o="http://payload.cargocollective.com/1/0/20773/995847/DJ_mac_o.png" data-mid="10752826" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20773/995847/DJ001.png" width="600" height="530" width_o="600" height_o="530" src_o="http://payload.cargocollective.com/1/0/20773/995847/DJ001_o.png" data-mid="10752515" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20773/995847/DJ006.jpg" width="600" height="596" width_o="600" height_o="596" src_o="http://payload.cargocollective.com/1/0/20773/995847/DJ006_o.jpg" data-mid="10752524" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20773/995847/DJ002.jpg" width="600" height="797" width_o="600" height_o="797" src_o="http://payload.cargocollective.com/1/0/20773/995847/DJ002_o.jpg" data-mid="10752525" border="0" align="left"/> http://www.robertthomsen.com/Open-Copenhagen http://www.robertthomsen.com/following/robertthomsen.com/Open-Copenhagen Tue, 19 Apr 2011 17:39:26 +0000 Robert Thomsen 797509 Copenhagen is the perfectly proportioned city. Too concentrated to get lost in, but still big enough to offer everything you’d expect from a major capital. It’s your city. Copenhagen is Open for you. We developed an authentic, diverse and colorful platform for 'Open Copenhagen' with an easy and simple way to create your own guide in minutes based on all the editor and user guides on the website. Designed to look great across any screen including tablet and smartphone. <img src="http://payload.cargocollective.com/1/0/20773/797509/line.png" width="640" height="278" width_o="640" height_o="278" src_o="http://payload.cargocollective.com/1/0/20773/797509/line_o.png" data-mid="6729981" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20773/797509/opencph001.jpg" width="640" height="676" width_o="640" height_o="676" src_o="http://payload.cargocollective.com/1/0/20773/797509/opencph001_o.jpg" data-mid="7561581" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20773/797509/opencph002.jpg" width="640" height="676" width_o="640" height_o="676" src_o="http://payload.cargocollective.com/1/0/20773/797509/opencph002_o.jpg" data-mid="7561582" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20773/797509/opencph003.jpg" width="640" height="676" width_o="640" height_o="676" src_o="http://payload.cargocollective.com/1/0/20773/797509/opencph003_o.jpg" data-mid="7561584" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20773/797509/opencph004.jpg" width="640" height="676" width_o="640" height_o="676" src_o="http://payload.cargocollective.com/1/0/20773/797509/opencph004_o.jpg" data-mid="7562347" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20773/797509/opencph005.jpg" width="640" height="676" width_o="640" height_o="676" src_o="http://payload.cargocollective.com/1/0/20773/797509/opencph005_o.jpg" data-mid="7562348" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20773/797509/opencph006.jpg" width="640" height="676" width_o="640" height_o="676" src_o="http://payload.cargocollective.com/1/0/20773/797509/opencph006_o.jpg" data-mid="7562403" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/20773/797509/opencph007.jpg" width="640" height="676" width_o="640" height_o="676" src_o="http://payload.cargocollective.com/1/0/20773/797509/opencph007_o.jpg" data-mid="7562405" border="0" align="left"/> http://www.robertthomsen.com/Nike-Sportswear-Destroy-To-Create http://www.robertthomsen.com/following/robertthomsen.com/Nike-Sportswear-Destroy-To-Create Tue, 19 Apr 2011 11:39:38 +0000 Robert Thomsen 797505 <img src="http://payload.cargocollective.com/1/0/20773/797505/NSW_invite.jpg" width="640" height="906" width_o="640" height_o="906" src_o="http://payload.cargocollective.com/1/0/20773/797505/NSW_invite_o.jpg" data-mid="6452695" border="0" align="left"/> Invitation <img src="http://payload.cargocollective.com/1/0/20773/797505/NSW_Manifesto.jpg" width="640" height="906" width_o="640" height_o="906" src_o="http://payload.cargocollective.com/1/0/20773/797505/NSW_Manifesto_o.jpg" data-mid="8061597" border="0" align="left"/> Flyposting <img src="http://payload.cargocollective.com/1/0/20773/797505/Picture 2.png" width="640" height="495" width_o="640" height_o="495" src_o="http://payload.cargocollective.com/1/0/20773/797505/Picture 2_o.png" data-mid="8000330" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20773/797505/Picture 3.png" width="640" height="440" width_o="640" height_o="440" src_o="http://payload.cargocollective.com/1/0/20773/797505/Picture 3_o.png" data-mid="8000331" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20773/797505/Picture 4.png" width="640" height="431" width_o="640" height_o="431" src_o="http://payload.cargocollective.com/1/0/20773/797505/Picture 4_o.png" data-mid="8000335" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20773/797505/Picture 5.png" width="640" height="429" width_o="640" height_o="429" src_o="http://payload.cargocollective.com/1/0/20773/797505/Picture 5_o.png" data-mid="8000338" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20773/797505/Picture 6.png" width="640" height="438" width_o="640" height_o="438" src_o="http://payload.cargocollective.com/1/0/20773/797505/Picture 6_o.png" data-mid="8000343" border="0" align="left"/> Harry Malt x Tim Barber To help Nike Sportswear launch their new range of Destroyer jackets around the world, we conceived, created and documented a cultural movement around the theme of DESTROY TO CREATE. This movement was inspired by the Destroyer jackets’ letterman heritage and the concept that, as with all varsity jackets, you have to earn the right to wear one. The launch event featured acts of creative destruction across sport, art, music and culture by the innovators and iconoclasts who have already earned their jacket – the Destroyers. It culminated in a boxing match featuring WBA world champion Kina Malpartida, scored live by UK hardcore band The Gallows – this uniquely energetic, kinetic, destructive and exciting spectacle brought to life the ‘destroy to create’ philosophy at the heart of the movement. The event also featured art produced by a collaboration between Duffy and champion cyclist Mark Cavendish, as well as art from I Have Pop and Harry Malt, with musical performances from Kireek and Stalley, and live tattooing by Frith Street Tattoos and The Gallows’ front man Frank Carter. The event space itself reflected the theme of creative destruction: the Nike boutique store in Shoreditch 1948 was ‘destroyed’ and reborn as a mixed cultural/event space, dressed with art, posters, graffiti and slogans. The trailer film shows how the Wilson Brothers’ neon installation was brought down from the ceiling and destroyed, to create a new sculpture for the event. The full film will be released to the public on 18th November 2010 – a celebration of a jacket that will become an icon. The movement didn’t use any paid media, using instead earned media and the social channels (twitter, facebook, youtube...) of Nike Sportswear and the artists and creative talent involved – everyone posting content or comment on the movement is doing so using the hash tag: #WeAreTheDestroyers Some of the coverage included: • Vice Magazine • Highsnobiety • Hypebeast • TWD Magazine® • Slamxhype • Design Week • It's Nice That • Crooked Tounges • Sneaker Freaker Magazine • Wonderland Magazine • i-D Magazine http://www.robertthomsen.com/The-Breakers-Concert-poster http://www.robertthomsen.com/following/robertthomsen.com/The-Breakers-Concert-poster Sat, 30 Oct 2010 11:54:31 +0000 Robert Thomsen 470249 <img src="http://payload.cargocollective.com/1/0/20773/470249/breakers.jpg" width="640" height="988" width_o="640" height_o="988" src_o="http://payload.cargocollective.com/1/0/20773/470249/breakers_o.jpg" data-mid="7569727" border="0" align="left"/> http://www.robertthomsen.com/Nike-Shox-Experience http://www.robertthomsen.com/following/robertthomsen.com/Nike-Shox-Experience Thu, 17 Jun 2010 19:07:55 +0000 Robert Thomsen 469321 As part of the website to launch the innovative new Nike Shox shoes, we created an interactive video piece to tell the story. <img src="http://payload.cargocollective.com/1/0/20773/469321/shox.jpg" width="650" height="910" width_o="650" height_o="910" src_o="http://payload.cargocollective.com/1/0/20773/469321/shox_o.jpg" data-mid="2111747" border="0" align="left"/> http://www.robertthomsen.com/Nike-Speed-Sessions http://www.robertthomsen.com/following/robertthomsen.com/Nike-Speed-Sessions Tue, 15 Jun 2010 10:56:43 +0000 Robert Thomsen 464908 To introduce interval training, we created two unique downloadable MP3 mixes for runners. This inventive approach to creating music as an audio training guide showed women they could reap maximum benefit from their runs simply by following the beat. Variations in beats per minute we carefully compiled with the help of expert trainers for optimal results. <img src="http://payload.cargocollective.com/1/0/20773/464908/speed.png" width="650" height="464" width_o="650" height_o="464" src_o="http://payload.cargocollective.com/1/0/20773/464908/speed_o.png" data-mid="2089348" border="0" align="left"/> http://www.robertthomsen.com/Nike-The-Dirty-Truth http://www.robertthomsen.com/following/robertthomsen.com/Nike-The-Dirty-Truth Fri, 11 Jun 2010 11:23:06 +0000 Robert Thomsen 454894 Set in a surreal world of bluebirds and butterflies, The Dirty Truth infused insight with irony to demystified women’s fitness. It featured user customized content in Rumor Mill, where women could create a fictitious site to call out their friend’s fitness faux pas, a screensaver that gave the appearance of working, irreverent mobile icons that quickly commanded a viral following, all featured amongst illustrated bears, birds and bunnies that could be comically destroyed with a simple click. Visuals <img src="http://payload.cargocollective.com/1/0/20773/454894/The_Dirty_Truth_pose.jpeg" width="650" height="488" width_o="650" height_o="488" src_o="http://payload.cargocollective.com/1/0/20773/454894/The_Dirty_Truth_pose_o.jpeg" data-mid="2038581" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20773/454894/The_Dirty_Truth_red.jpeg" width="650" height="488" width_o="650" height_o="488" src_o="http://payload.cargocollective.com/1/0/20773/454894/The_Dirty_Truth_red_o.jpeg" data-mid="2038582" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20773/454894/The_Dirty_Truth_shortcut.jpeg" width="650" height="520" width_o="650" height_o="520" src_o="http://payload.cargocollective.com/1/0/20773/454894/The_Dirty_Truth_shortcut_o.jpeg" data-mid="2038583" border="0" align="left"/> Website <img src="http://payload.cargocollective.com/1/0/20773/454894/dirty.png" width="670" height="415" width_o="810" height_o="502" src_o="http://payload.cargocollective.com/1/0/20773/454894/dirty_o.png" data-mid="2089452" border="0" align="left"/> http://www.robertthomsen.com/Nike-Upgrade http://www.robertthomsen.com/following/robertthomsen.com/Nike-Upgrade Fri, 11 Jun 2010 11:23:01 +0000 Robert Thomsen 454903 Screensaver for 'Nike Upgrade' Campaign Nike Upgrade from Robert Thomsen on Vimeo. http://www.robertthomsen.com/Diesel-Only-The-Brave http://www.robertthomsen.com/following/robertthomsen.com/Diesel-Only-The-Brave Fri, 11 Jun 2010 11:22:55 +0000 Robert Thomsen 454921 This was a proposal for Diesel. “The only the brave foundation aims to mobilize and empower youth to end extreme poverty (in africa)”. A project set up to inspire brave youths and business partners to “DO! NOT GIVE”. Africa doesn't need another charity. It needs a brave new society. A self-sufficient community that will provide jobs and a very high standard of education, while drawing on the natural resources and agricultural potential of the surrounding area. Print/Outdoor <img src="http://payload.cargocollective.com/1/0/20773/454921/pack.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/20773/454921/pack_o.jpg" data-mid="2039463" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20773/454921/D001.jpg" width="640" height="989" width_o="640" height_o="989" src_o="http://payload.cargocollective.com/1/0/20773/454921/D001_o.jpg" data-mid="7562879" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20773/454921/D002.jpg" width="640" height="989" width_o="640" height_o="989" src_o="http://payload.cargocollective.com/1/0/20773/454921/D002_o.jpg" data-mid="7562882" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20773/454921/D003.jpg" width="640" height="989" width_o="640" height_o="989" src_o="http://payload.cargocollective.com/1/0/20773/454921/D003_o.jpg" data-mid="7562884" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20773/454921/D004.jpg" width="640" height="989" width_o="640" height_o="989" src_o="http://payload.cargocollective.com/1/0/20773/454921/D004_o.jpg" data-mid="7562885" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20773/454921/D006.jpg" width="640" height="989" width_o="640" height_o="989" src_o="http://payload.cargocollective.com/1/0/20773/454921/D006_o.jpg" data-mid="7562889" border="0" align="left"/> Teaser Website <img src="http://payload.cargocollective.com/1/0/20773/454921/teaser.png" width="670" height="360" width_o="800" height_o="430" src_o="http://payload.cargocollective.com/1/0/20773/454921/teaser_o.png" data-mid="2039470" border="0" align="left"/> A recruitment campaign is developed and website set up to attract visitors and volunteers prepared to go to Africa to build the brave new society. Guerilla marketing, happenings and strategic PR support are geared up to generate mass attention. On onlythebrave.com we present the concept of the project, inviting and handling registration and sponsorship. Visitors to the website are encouraged to select their level of braveness: Brave People willing to create a local sponsor network and set up donor-generation activities. Braver Ideas for how to improve or implement phases of the project are always welcome and the project encourages specialists (teaches, architects, planners, engineers) to contribute their own ideas and experiences. Bravest Volunteers prepared to go to Africa and help build the brave new society. Transparency A unique tracker system (similar to those operated by online retailers) enables all sponsors to follow the progress of the specific project they’ve chosen to support Each donation is given a tracker ID, and once the sponsor has decided whether to buy tools, help pay salaries, support a building project they are able to follow the progress of their chosen project via blogs and google earth. Webcams, blogs and podcasts enabling sponsors and media to follow projects in progress. http://www.robertthomsen.com/Nikewomen-com http://www.robertthomsen.com/following/robertthomsen.com/Nikewomen-com Tue, 25 May 2010 20:24:01 +0000 Robert Thomsen 430399 Find yourself at nikewomen.com <img src="http://payload.cargocollective.com/1/0/20773/430399/00.jpg" width="670" height="470" width_o="700" height_o="492" src_o="http://payload.cargocollective.com/1/0/20773/430399/00_o.jpg" data-mid="1912634" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20773/430399/01.jpg" width="670" height="470" width_o="700" height_o="492" src_o="http://payload.cargocollective.com/1/0/20773/430399/01_o.jpg" data-mid="1912635" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20773/430399/02.jpg" width="670" height="470" width_o="700" height_o="492" src_o="http://payload.cargocollective.com/1/0/20773/430399/02_o.jpg" data-mid="1912636" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20773/430399/01_2.jpg" width="670" height="470" width_o="700" height_o="492" src_o="http://payload.cargocollective.com/1/0/20773/430399/01_2_o.jpg" data-mid="1912684" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20773/430399/08.jpg" width="670" height="470" width_o="700" height_o="492" src_o="http://payload.cargocollective.com/1/0/20773/430399/08_o.jpg" data-mid="1912685" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20773/430399/016.jpg" width="670" height="470" width_o="700" height_o="492" src_o="http://payload.cargocollective.com/1/0/20773/430399/016_o.jpg" data-mid="1912687" border="0" align="left"/>